On line video is huge – 100s of hоurѕ of video is uрlоаdеd tо YouTube every minute! And vіdео vіеwіng dоеѕn’t ѕееm to bе ѕlоwіng dоwn any tіmе soon.
If you’re rеаdу to advertise on YоuTubе fоr thе first tіmе – wіth оnе оf those аdѕ thаt pop uр bеfоrе уоu wаtсh your video – then thіѕ beginners guide іѕ fоr уоu.
Althоugh thеrе іѕ a lot mоrе іntrісаtе іnfоrmаtіоn that gоеѕ іntо gеttіng thе best return on investment frоm YоuTubе ads, this nіnе-ѕtер guіdе іѕ ѕіmрlу a first timer’s guіdе on hоw to ѕtаrt building your YouTube рrеѕеnсе.
1. Create a Google AdWords Account
Your first stop is Google AdWords. If you already have an AdWords account, then go to adwords.google.com/video to create a new video ad campaign.
2. Link AdWords and YouTube
Make sure that your AdWords and YouTube accounts are linked together. You can complete this step from the navigation menu by clicking “Linked YouTube accounts”.
3. General Settings
When choosing the generalset up for your ad, set your desired budget per day. It’s better to start small and scale up as you get more familiar with the account and what good objectives are.
The typical amount to spend is around $.01 – $0.23. You won’t pay Google unless the viewer watches your ads for 30 seconds or half way through the video. There is also more customization that can be allotted for bidding for the advanced advertisers.
4. Set the Locations Where You Want Your Ad to Show Up
You can choose countries, regions, cities, ZIP codes, IP addresses, etc, going as broad or as specific as you would like. The more specific, the better qualified your viewers will be. If you’re just trying to build brand awareness, then going a little more broad might be helpful.
5. Upload Your Video
Next you will select the video that you want to showcase and upload it to your account from YouTube.
6. Advanced Settings
In the “advanced settings” section, you can choose what days/time of the day you want your ads to show (if there is a specific time you want to showcase your ads because a prospect is more likely to be compelled by your product), and the start and end date for your new ads.
Important: Shut off your ads from 12 a.m. to 6 a.m., and schedule your ads to run more during your prospects’ lunch and play hours when they are more likely to be on YouTube.
7. Device Targeting
Getting more in depth with “device targeting”, you can choose specific devices you want to target, whether it be mobile, desktop, laptop, tablets, etc. Get on the devices that you would be using to search for your product.
Are your consumers on their mobile phones? Are you advertising for a mobile app? Then go mobile.
8. Select Age, Gender, Topics & More
Here you can select age, gender, and get specific on what topics you want to show up for. The more specific you are, the better results you will get.
The more you go in depth into what categories, interests, words, websites, and phrases you want to show up for, the better targeted your audience will get. So be as specific as possible!
9. Choosing Keywords
When looking for specific keywords to target that your potential consumers will be searching for on YouTube, use the Google Keyword Tool to find relevant terms and get as specific as possible. These terms come from Google’s search engine, not from YouTube, but they will still be useful in weeding out some of the keywords that could cause your ad to be viewed by the wrong person.
The longer the keyword, the more specific it is, and the more pertinent it will be to your business in capturing the right viewers.
This is just a small taste of everything that is available for beginners who are interested in getting started advertising with TrueView and YouTube ads. Discover how to take advantage of youtube advertising, Learn how to to use YouTube Advertising to your advantage,Advertising on YouTube made easy
Hopefully this guide gave you some better insight into the complex world of video advertising.